Brand Design

Who is Sticky Sweet?

Sticky Sweet is a kickstarter based in Portland, Maine. Created by two sisters who enjoyed making ice cream that is all-natural, they together started their own kiosk selling ice cream that is vegan and gluten-free. Sticky Sweet became a successful small business in the area, and is trying to expand to sell their products outside of Portland.

Logo & Branding

Sticky Sweet’s current branding is very girly and cute, however their branding isn’t seen much outside the designs on the their ice cream pints and their kickstarter page. Currently their are at least 5 different types being used throughout their branding, and their photography-style heavily uses filters. By cleaning up the brand and reeling back on the “cute” aesthetics, I created a design for Sticky Sweet that is illustrative yet clean.

The logo is hand-drawn and meant to look graphic and pop. Sticky Sweet’s brand is very feminine, and by reeling back on some of the cuteness, the brand will target a broader audience. Sticky Sweet prides itself in being an inclusive brand to all peoples with dietary needs and restrictions, so it should be branded to appeal to all genders.

For the pint design, I made patterns based on each individual flavor.